Advisory

Equipping organizations with the ability to test and learn

There is substantial prerequisite groundwork to launching robust experimentation

Tozan focuses on driving measurable business outcomes and back solves the most appropriate analytical solutions 

1
Immature analytical organization

Is your data organized, cohesive, and accessible?

It's common for companies to have data dispersed across teams and databases, making it difficult to connect data sources and withdraw valuable insights. The first order of priority is to centralize data so that all critical assets can be utilized in concert. Tozan is expert in developing centralized BI schemas.

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2
Confounding Key performance indicators

Do you have the right KPI's? Are they properly defined, understood, and centralized?

Since all strategic initiatives tie back to key performance indicators, getting these metrics right is the critical base for the many activities that stem from them. As a result, choosing the wrong ones, defining them poorly, having various disjointed copies floating around the company, and other common failure modes, is extremely costly. Tozan is expert in identifying KPIs that proxy goals, helping to define them, and building storage and processes to centralize and highlight them

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3
Low prioritization

Is experimentation at the bottom of your to-do list?

Done correctly, experimentation should be transformative and acceleratory. Tozan identifies specific planned launches or current efforts on the roadmap that benefit from experimentation, and we provide experiment design recommendations for quick launch.

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4
Uncertain objectives

Are there too many competing KPIs?

In leading organizations towards our robust experimentation capability, we encounter conceptual limitations. The most common one: too many KPIs. It’s hard to serve two masters. We need a single KPI, and we help teams narrow it down.

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5
Lack of order

Already satisfied with your experimentation capabilities?

State of nature for companies running A|B tests is one without coordination or centralization. Tozan’s AI platform solves this problem for all traffic that we see. But even for experiments that we don’t optimize, Tozan can help establish a centralized source of truth for experiment outcomes, a clearinghouse for experiment launch, and a database for user|variant interactions.

For those companies testing regularly, let’s explore expanding and improving experimentation capabilities with Tozan implementation.

see how it works

Advisory services

  • Big data strategy & organizational development

  • Data architecture and schema design

  • Experiment enhancement

  • User variant tracking

  • Experimental design

  • Statistical computing

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